Why My Nescafe Is better Than Your Nescafe

Did you know that there are over 200 types of Nescafé? That is why your beloved Nescafé at home may taste unquestionably separate in some foreign country, even if the name and the containers look exactly the same, language differences aside. Despite being a global household name, Nestlé, the enterprise that owns the brand name Nescafé, distinctively caters to the local palate. The key to success for a global brand lies not in contribution the same stock everywhere but in contribution a separate stock with the same name everywhere.

I remember the Vanilla Coke I tried in the Us for the first time in 2001. It was terribly sweet and artificial. Yuk! Some time later I found it in the shops here in Norway too, but to my surprise the sweet taste was much more refined and balanced. I experienced the same with Pepsi Lemon. Strangely artificial in the Us, but much more balanced here. Why can't it taste the same everywhere? Wouldn't it be good for habitancy to love the brand and get used to the taste, so habitancy know that they can find the same taste wherever they go?

Coffee Tea

Apparently not. Coffee is a staple drink in most households. Not only in households, practically every person drinks coffee (or tea for that matter). So, it should be easy to win the store with one kind of coffee, right? Wrong. Every country has separate customs when it comes to food and separate ingredients and taste compositions in that country's main food sources. Hence, in order to complement these foods, and eating and drinking habits of that country, coffee too must be separate from country. Nestlé, one of the world's major provider of global food brands knows that and that is why they have a investigate town in the southern German town of Singen. Not just there, the Singen town is just one of many food laboratories around the world operated by Nestlé, creating new culinary delights as I am writing this.

Nestlé's enterprise mantra appears to be easy in fact: "In food, you have to be very local." And Nestlé would not have been around for more than 140 years if they had not realized this form the very start. One of its biggest worldwide brands is Nescafé instant coffee. But Nescafé isn't all the time Nescafé: the one you buy in Asia is separate from the one you'll find at your local supermarket in Europe or in South America or in Australia. In fact, the enterprise makes about 200 separate types of Nescafé, and some kinds never make it exterior their local market, plainly because it just doesn't taste well everywhere else. Well, there's nothing wrong with the taste of course, it's just that habitancy don't like it. Take the "3in1" sachets sold in parts of Asia with the supposedly perfect mix of coffee, milk and sugar for everyday use. Now, I doubt you could sell these in Europe, since many Europeans prefer black coffee, let alone Italians who would probably never give up their Espresso. But, if you store them as "Gourmet" or "Special", yes you can, and that's what Nestlé does. And it's not just the brand variants that are different: the 800-or-so components that go into it are also tweaked to fit national preferences.

So there you have it. And next time you're abroad and you ask for coffee and you're served Nescafé, don't hesitate, it could be your best coffee touch ever. That's what happened to me, when I had my first 3in1 in Singapore three years ago, and later, when I had my first taste of Indonesian Nescafé Classic. Since then I have been a sworn Nescafé-addict.

Just as coffee isn't all the time coffee, Nescafé too isn't all the time Nescafé.

Why My Nescafe Is better Than Your Nescafe

See Also : Coffee Tea Espresso Appliances