Coffee and Tea - A Lucrative Online company

As you know if you've read my narrative "Great enterprise opportunity for Coffee-Loving Entrepreneurs," the coffee enterprise is a "hot" place to be. Coffee captures many elements of the American good life--health, group interaction, and the culture surrounding the enjoyment of food and drink.

An narrative in Forbes online says, "According to the Nca [National Coffee Association], 80% of Americans drink coffee, and more than half of the habitancy drinks it every day...." It adds, "Coffee consumption is now being associated to the lowered occurrence of cases of sure cancers and continuing diseases." Tea is no slacker in the health department, either--it's a source of antioxidant vitamins and minerals and is becoming recognized for its many health benefits.

Coffee Tea

While a new Starbucks store opens for enterprise somewhere in the world every day, however, beginning a coffee franchise may not be for everyone. For those who prefer an online business, with its flexible hours, automated systems, and free time from geographical limitations, the world of coffee and tea still offers a world of opportunity.

Here are some items you'll want to offer in your online store:

A wide variety of coffee and tea Other beverages such as hot chocolate and spiced cider Foods to go with the beverages--chocolate, biscotti, scone mixes Items for preparing and serving coffee and tea: coffee makers, espresso machines, teapots and teacups, latte mugs Gift items for coffee and tea lovers Novelty items--t-shirts, bumper stickers, note cards, etc.-- all with a coffee/tea theme Books about coffee and tea, with topics including: coffee and tea history, method books, The Starbucks Experience: 5 theory for Turning ordinary Into remarkable by Joseph Michelli (and other books about Starbucks)

Some ideas for marketing your products:

Continuity/loyalty/gift programs Referral system(s) with complementary business(es) Affiliation with a "trendy" philanthropic cause, such as fair trade Being a source of facts on health, quality, conservation issues, etc. Hosting a blog An e-mail campaign Developing a prestige for perfect buyer service--asking for, and graciously receiving, buyer feedback...and acting upon it

Some of the unquestionably cool things about running an online business: you won't have to find a prime location; you won't need a building permit or furniture; you don't need a lot of employees; you won't face a long startup process.

You will need suppliers for all your coffee, other foods and beverages, and everything else; study drop shipping so you won't have to carry a huge inventory. You'll need a graphic/web designer, of course--one who "gets" your image and your message. And you'll need a marketing master who loves coffee as much as you do.

Coffee and Tea - A Lucrative Online company

My Links : Coffee Tea Espresso Appliances