Coffee lovers will likely know the differences in the middle of a mocha, a latte and a cappuccino, but not all of them will necessarily know what all the labels and designations on their coffee mean. For instance they might not know what fair trade means - we see it anywhere from plants to our popular coffee, but what does it of course represent?
Well essentially 'fair trade' means that the coffee has been made in such a way as to help producers in developing countries by providing them with - well you guessed it - 'fair trade' and to promote sustainability.
Coffee Tea
In the past inevitable imports such as the coffee bean, as well as cocoa, sugar, tea, honey, bananas etc, could be obtained incredibly cheaply due to the financial disadvantage of those countries which produced it. In other words, whereas may be small convert to us, to them it cold be a day's wages and so that's the kind of pay that we could 'get away with' over there.
This of policy is highly unfair and it's sad and ironic that the citizen who need that extra money most are the same citizen who are receiving the least. This is where fair trade steps in. With fair trade you pay a slightly higher price for your produce, but this means that more of that behalf can go back to the third world countries - both as cash in hand and in order to promote sustainability and generally help them to continue trading.
Fair trade has thus come to be a stamp of approval, which allows discriminating customers to seek out those products that they know are not exploiting the poorer countries. This is then a win-win-win situation. The consumer wins because for only a fraction more they get the same coffee but also get to feel good about themselves, the shop owner wins because even though they may be potentially losing a itsybitsy behalf on each coffee sold, they are nevertheless gaining by shifting enough units, and the traders in the third world countries of policy win as well because they are selling their stock for more and getting to look after their businesses.
What this means is that as a buyer it is highly foremost to look for that fair trade logo when buying products. At the same time it means that if you make coffee or trade in coffee you should seek to earn Fair Trade accreditation. This will help you to sell more than your competition that isn't finding after the best interests of those who need it, but supplementary it will help you to heighten your credit beyond that. Even citizen who aren't your customers will be aware of your policies and the efforts you are manufacture to promote fair trade and this will boost your reputation.
Finally, fair trade will help you run a good company that is doing good for the planet instead of doing damage. As well as finding after those hard working traders who need the money to furnish their families, you will also be helping to keep supplies more sustainable thus ensuring that there is still a coffee company in a hundred years' time.
Fair Trade Coffee Accreditation
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